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Subscribe & Save pricing

Show subscription prices next to one-time prices in Google for selling-plan products.

Example of how it can look in Google

Product result
$89.00 one-time purchase
$80.10/month Subscribe & Save · Save 10%
Deliver every 30 days · Recharge plan
Structured data output
One-time purchase$89.00
Subscription price$80.10 / month
Pricing typeSubscription

Google may show something like “$37.80/mo Subscribe & Save” next to the one-time price.

If you sell Subscribe & Save or recurring orders, Google can show the monthly price next to the regular price. We read Shopify selling plans automatically — no extra API setup per subscription app.

Step 1 · Fields

What we send to Google

Taken from your product’s Shopify selling plans (Recharge, Appstle, Shopify Subscriptions, and similar). 22 fields in total.

How it works

Field In plain words
Your subscription app creates selling plans in Shopify (Recharge, Seal, etc.) Taken from your Shopify product or store settings.
The app reads selling plan data on each product variant Taken from your Shopify product or store settings.
Each recurring plan becomes its own price offer on the product page Taken from your Shopify product or store settings.
One-time purchase price shown alongside subscription prices Taken from your Shopify product or store settings.
When subscriptions exist, offer mode auto-switches to multiple offers Taken from your Shopify product or store settings.

Subscription pricing markup

Field In plain words
Marked as subscription pricing on each recurring plan Taken from your Shopify product or store settings.
Plan name e.g. "Subscribe & Save" or "Deliver every 30 days"
Recurring price from the selling plan allocation Taken from your Shopify product or store settings.
Direct URL with selling plan ID for the subscription checkout Taken from your Shopify product or store settings.
Shipping details and return policy included on subscription offers too Taken from your Shopify product or store settings.

Billing intervals

Field In plain words
Detects daily, weekly, monthly, and annual billing from plan names Taken from your Shopify product or store settings.
Billing interval and duration included in structured data Taken from your Shopify product or store settings.
Supports multi-interval plans (every 2 weeks, every 3 months, etc.) Taken from your Shopify product or store settings.
Subscribe & Save discount reflected in the subscription price field Taken from your Shopify product or store settings.

Product types supported

Field In plain words
Standard products one-time price + subscription prices together
Subscription-only products subscription prices when no one-time purchase
Multi-variant products per-variant subscription allocations
Multiple plans per product each plan listed separately

Zero app-specific setup

Field In plain words
No Recharge, Seal, or Appstle API connection required Taken from your Shopify product or store settings.
No theme edits reads native Shopify selling plan data
Works as soon as Product schema is enabled on your store Taken from your Shopify product or store settings.
New plans added in your subscription app appear automatically Taken from your Shopify product or store settings.
Step 2 · Hard settings explained

Offers & other choices, made simple

Some settings sound technical. Here’s what they mean for a normal Shopify store.

1 Show Subscribe & Save

What it means: Displays recurring prices in Google next to the normal price.

Turn it on when

You sell subscriptions or Subscribe & Save through Shopify selling plans.

You can skip it when

You only sell one-time purchases.

2 One-time + subscription together

What it means: Lets shoppers see both ways to buy in search results.

Turn it on when

Customers can choose subscribe or buy once on the same product.

You can skip it when

Subscription-only products can still show the recurring price alone.

Step 3 · Connections

Works with

Any subscription app that uses Shopify selling plans — no separate keys needed.

Subscription apps (explicitly supported)

All apps below register selling plans in Shopify — our schema reads them automatically

Recharge Seal Subscriptions Appstle Subscriptions Shopify Subscriptions Skio Bold Subscriptions Stay AI

How Recharge works

Recharge creates Shopify selling plan groups on your products

Plans read from Shopify selling plan data on each variant Subscribe & Save price output as subscription pricing Deliver every X days/weeks/months detected automatically

How Seal & Appstle work

Seal Subscriptions and Appstle use the same Shopify selling plan API

Selling plan name shown as the offer label in structured data Recurring allocation price used as the subscription price Multiple subscription tiers each get their own price entry

Any other selling-plan app

If an app adds selling plans to Shopify, it works out of the box

Loop Subscriptions Smartrr Ordergroove PayWhirl Native Shopify Subscriptions app
Quick tips

How to use this in the app

  • Reads selling plans already on your Shopify products
  • Shows subscription price beside one-time purchase
  • Works with popular subscription apps on Shopify
  • No per-app setup beyond enabling product listings

Ready to enable Subscribe & Save pricing?

Install the app, turn this on in the Dashboard, and check a product page in Google — no theme code needed.

Start free on Shopify