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Basic & Advanced

FAQs in Google

Add Q&A under your listings so shoppers get answers right in Google search.

Example of how it can look in Google

People also ask
What is your return policy? ▲
Return any unworn item within 30 days for a full refund.
How long does delivery take? ▼
AI bulk generate
☑ Merino Wool Crew Sweater
☑ Ceramic Pour-Over Set
☑ + 9 more products12 pages

Eligible FAQs can show as expandable questions under your result, similar to “People also ask”.

Common questions (sizing, materials, shipping) can appear as expandable FAQs under your Google result. Write them yourself, reuse them across products, import from a Shopify page, or generate drafts with AI (Advanced).

Step 1 · Fields

What we send to Google

Every saved question and answer can appear as an FAQ block in Google when eligible. 20 fields in total.

Manual FAQ editor

Field In plain words
Question and answer pairs in FAQ structured data Taken from your Shopify product or store settings.
Add, edit, and reorder FAQs in the app admin Taken from your Shopify product or store settings.
Reusable FAQ sets saved to Shopify Taken from your Shopify product or store settings.
Enable or disable FAQ schema with one toggle Taken from your Shopify product or store settings.

Page targeting

Field In plain words
Apply FAQs to products, collections, pages, or blog articles Taken from your Shopify product or store settings.
Shop-wide FAQs for store-level questions Taken from your Shopify product or store settings.
Resource picker to attach FAQs to specific URLs Taken from your Shopify product or store settings.
Import FAQ content from existing Shopify pages Taken from your Shopify product or store settings.

AI FAQ generation

Field In plain words
AI reads product titles, descriptions, and specs Taken from your Shopify product or store settings.
Bulk generate for many products in one action Taken from your Shopify product or store settings.
Review, edit, and save before publishing Taken from your Shopify product or store settings.
Advanced plan choose target language for generated text

Multi-language FAQs

Field In plain words
Separate FAQ content per Shopify locale Taken from your Shopify product or store settings.
Language tabs when multi-language schema is on Taken from your Shopify product or store settings.
FAQ output matches the active shopper language Taken from your Shopify product or store settings.
Works with Shopify Markets and translation apps Taken from your Shopify product or store settings.

FAQ rich result markup

Field In plain words
List of questions with matching answers Taken from your Shopify product or store settings.
Plain-text answer body for each question Taken from your Shopify product or store settings.
Valid FAQ structured data on each targeted page Taken from your Shopify product or store settings.
Eligible for Google “People also ask” expandable blocks Taken from your Shopify product or store settings.
Step 2 · Hard settings explained

Offers & other choices, made simple

Some settings sound technical. Here’s what they mean for a normal Shopify store.

1 Product FAQs

What it means: Answers common questions under your Google result (sizing, materials, care, and more).

Turn it on when

Customers keep asking the same questions before buying.

You can skip it when

Don’t add thin or unrelated FAQs just to fill space — Google may ignore them.

2 Reuse the same FAQs

What it means: Write answers once and apply them to many products.

Turn it on when

Lots of products share the same shipping, warranty, or care answers.

You can skip it when

One-of-a-kind products may need their own unique FAQs.

3 Import from a Shopify page

What it means: Pulls questions from an FAQ page you already wrote.

Turn it on when

You already maintain an FAQ page in Shopify.

You can skip it when

Update outdated FAQ pages before importing.

4 AI FAQ drafts

What it means: Creates starter questions and answers from product details (Advanced).

Turn it on when

You have a large catalogue and writing every FAQ by hand would take too long.

You can skip it when

Always review AI drafts before publishing — accuracy matters.

Step 3 · Connections

Tools included

Manual FAQs on Basic. AI draft generation on Advanced — always review before publishing.

Manual workflows

Included on Basic and Advanced

Manual Q&A editor Import from Shopify pages Multi-page targeting Reusable FAQ sets Shop-wide FAQs

AI generation

Advanced plan

Bulk generate from product content Review before publish Target language selection Scale across large catalogues

Supported page types

Attach FAQs anywhere in your store

Products Collections Pages Blog articles Entire shop
Quick tips

How to use this in the app

  • Write question & answer pairs in the app
  • Reuse the same FAQs on many products or pages
  • Import from an existing Shopify FAQ page
  • Advanced: AI can draft FAQs from product details
  • Add FAQs to products, collections, pages, or blog posts

Ready to enable FAQs in Google?

Install the app, turn this on in the Dashboard, and check a product page in Google — no theme code needed.

Start free on Shopify