Instead of a messy URL, Google can show a clean trail such as yourstore.com › Apparel › Sweaters. That helps shoppers understand where they are and often looks more professional in search.
What we send to Google
Built from your store’s collections and page structure — usually automatic. 16 fields in total.
Breadcrumb trail markup
Supported page types
Filtering modes
Multilingual support
Offers & other choices, made simple
Some settings sound technical. Here’s what they mean for a normal Shopify store.
1 Clear paths in Google
What it means: Replaces ugly URLs with Home › Collection › Product style paths.
Almost every store — it makes results easier to read.
Rarely skip this; even small stores benefit.
2 Choose which pages get paths
What it means: Limits breadcrumbs to the page types you want.
Some pages have confusing paths and you want to turn them off there.
Most stores can leave the defaults on.
Controls
Choose which page types get breadcrumbs if you need to fine-tune.
Page types
Choose which templates output breadcrumbs
Filter modes (Advanced)
Fine-grained control over where breadcrumbs appear
How to use this in the app
- Creates a clear Home › Category › Product trail
- Works on products, collections, and other pages you choose
- Updates as your navigation structure changes
- Turn on from the Dashboard