Brand & store identity

When people search your brand name, Google needs official details — logo, description, social links, and optional store hours/address. This helps your brand look legitimate and complete.

Step 1 · Fields

What we send to Google

Set once in Settings. Used across your store’s brand information for Google. 21 fields in total.

Field In plain words

Store name, alternate name, website, and description Taken from your Shopify product or store settings.

Logo image from theme or custom upload Taken from your Shopify product or store settings.

Social profile links Facebook, Instagram, YouTube, and more

Business type: Organization, Corporation, Online Store, or Brand Taken from your Shopify product or store settings.

Number of employees and founding date when provided Taken from your Shopify product or store settings.

Local business details

Field In plain words

Street address street, city, region, postal code, country

Phone number and email contact details Taken from your Shopify product or store settings.

Map coordinates for knowledge panel accuracy Taken from your Shopify product or store settings.

Toggle to hide address for online-only stores Taken from your Shopify product or store settings.

Opening hours

Field In plain words

Opening hours for each weekday Taken from your Shopify product or store settings.

Open/closed status and hours per day Taken from your Shopify product or store settings.

Advanced plan business hours in local business structured data

Supports standard Google opening hours format Taken from your Shopify product or store settings.

Social profiles

Field In plain words

Facebook, Instagram, YouTube, LinkedIn Taken from your Shopify product or store settings.

Pinterest, TikTok, Snapchat Taken from your Shopify product or store settings.

Included automatically in brand structured data Taken from your Shopify product or store settings.

Validates URL format in Settings Taken from your Shopify product or store settings.

Privacy controls

Field In plain words

Hide contact info toggle for online-only brands Taken from your Shopify product or store settings.

Hide brand details option Taken from your Shopify product or store settings.

Skip physical address for digital-only stores Taken from your Shopify product or store settings.

Optional business identifier support Taken from your Shopify product or store settings.

Step 2 · Hard settings explained

Offers & other choices, made simple

Some settings sound technical. Here’s what they mean for a normal Shopify store.

1 Brand name & logo

What it means: Gives Google your official store identity.

Turn it on when

Every store — start here even on the Free plan.

You can skip it when

Don’t leave a placeholder logo or an old legal name.

2 Social profiles

What it means: Links your Instagram, Facebook, YouTube, and similar accounts to your brand.

Turn it on when

You have official brand social accounts you want connected.

You can skip it when

Skip personal or inactive accounts.

3 Local store details

What it means: Adds address, hours, and phone for a physical location.

Turn it on when

You have a shop, showroom, or pickup location.

You can skip it when

Online-only brands can hide address and phone.

Step 3 · Connections

What you can configure

Online-only brands can hide address/phone. Local stores can add hours and location.

Business types

Select the type that best describes your store

Organization Corporation Online Store Brand

Social platforms

Profile links included in brand structured data

Facebook Instagram YouTube LinkedIn Pinterest TikTok Snapchat

Local business fields

For stores with a physical location

Street address Phone & email Geo coordinates Weekly opening hours

Quick tips

How to use this in the app

Add business name, logo, and short description
Link Instagram, Facebook, YouTube, and other profiles
Optional address, phone, and opening hours for local stores
Hide contact details if you’re online-only
Available on Free, Basic, and Advanced

Brand & store identity