When someone Googles your brand, a search box can appear under your site link so they can search your products without hunting for your search bar. Point it at your store’s real search URL.
What we send to Google
Usually one setting: the search path your theme uses (often /search?q=). 16 fields in total.
Website markup
Site search action
Custom search paths
AI & crawler benefits
Offers & other choices, made simple
Some settings sound technical. Here’s what they mean for a normal Shopify store.
1 Brand search box
What it means: Can add a search box under your website when people Google your brand.
Customers already search for your brand name.
Brand-new stores with almost no brand searches can wait.
2 Your real search URL
What it means: Points Google’s search box to your theme’s search page.
Your theme uses a custom search path.
Most Shopify themes can keep the default /search?q= setting.
Good to know
Most useful once people already search for your brand name.
Common search paths
Examples — set the path your theme actually uses
Where it appears
Homepage-only structured data
How to use this in the app
- Enable website search info for your homepage
- Use your theme’s search URL pattern
- Helps branded Google searches feel more useful
- Simple toggle in Settings