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Basic & Advanced

Product listings

Show price, stock, and product details in Google before shoppers click your store.

Example of how it can look in Google

Merchant listing
Ceramic Pour-Over Set
★★★★★ 4.8 · 56 reviews
$42.00|In stock|$0 shipping|Free 30-day returns
$37.80/month Subscribe & Save

Google can show your product name, stars, price, “In stock”, shipping, returns, and Subscribe & Save under your blue link.

Help your products look ready to buy in Google search. Shoppers can see price, stock, ratings, shipping, and returns under your listing — so they trust your offer before they visit your site.

Step 1 · Fields

What we send to Google

These come from your Shopify product automatically. Below that, we explain offers and other settings in plain words. 18 fields in total.

Basic product info

Field In plain words
Product name Your Shopify product title
Description Your product description
Product page URL The link shoppers open
Product images Photos from your product gallery
Language The language shown on the page

Brand & codes

Field In plain words
Brand Usually your Shopify vendor name
SKU Your variant SKU codes
Barcode UPC / EAN / ISBN from the barcode field
Part number Used when you don’t have a normal barcode

Price & stock

Field In plain words
Price Current selling price
Compare-at price The “was” price if it’s on sale
Currency Your store currency (USD, EUR, etc.)
In stock / out of stock From Shopify inventory
Condition New by default for most stores

Extras shoppers care about

Field In plain words
Shipping Rates and delivery timing you set
Returns Your return window and free-return rules
Star rating Average score from your review app
Review count How many reviews you have
Step 2 · Hard settings explained

Offers & other choices, made simple

Some settings sound technical. Here’s what they mean for a normal Shopify store.

1 What is an “Offer”?

What it means: An offer is simply the buyable deal Google sees: the price, whether it’s in stock, and extras like shipping or returns. Your product can have one offer (one price) or more than one (different sizes/prices or Subscribe & Save).

Turn it on when

Every product listing uses offers — you mainly choose how prices are shown.

You can skip it when

You don’t turn offers off; you only choose single price vs several prices vs a range.

2 One price

What it means: Google shows a single price for the product.

Turn it on when

The product has one price, or every size/color costs the same.

You can skip it when

Different options have different prices you want shoppers to see.

3 Several prices

What it means: Google can understand that Small and Large (for example) cost different amounts.

Turn it on when

Variants have different prices (Small $29, Large $39).

You can skip it when

All options cost the same — use one price instead.

4 Price range (from–to)

What it means: Google sees a low and high price, like “from $29”.

Turn it on when

You have many sizes/colors and don’t want to list every price.

You can skip it when

You only have 1–2 prices — showing them clearly is better.

5 Product Groups (colors & sizes)

What it means: Tells Google that Red/Blue and S/M/L are options of the same product, not separate products.

Turn it on when

You sell fashion or any product with color, size, material, or pattern options.

You can skip it when

Simple products with only one version.

6 Subscribe & Save

What it means: Shows a monthly/recurring price next to the normal one-time price.

Turn it on when

You sell subscriptions with a Shopify subscription app.

You can skip it when

You only sell one-time purchases.

Step 3 · Connections

Works with apps you may already use

Keep using your review and subscription apps. Pick them in Settings or let Auto Detect find them.

Review apps

30+ integrations — select your app or use Auto Detect

Auto Detect Judge.me Yotpo Loox Stamped.io Okendo Reviews.io Opinew Growave Ali Reviews (LAI) Air Reviews (Avada) Rivyo / Ryviu Wise Reviews Proviews Shopify Product Reviews Fera Junip Klaviyo Reviews

Subscription apps

Works with any app that uses Shopify selling plans

Shopify Subscriptions Recharge Seal Subscriptions Appstle
Quick tips

How to use this in the app

  • Turns on for your product pages from the Dashboard
  • Uses live Shopify price, stock, images, and variants
  • Choose how prices show: one price, several prices, or a price range
  • No theme code edits needed

Ready to enable Product listings?

Install the app, turn this on in the Dashboard, and check a product page in Google — no theme code needed.

Start free on Shopify