Collection product lists

On collection pages with multiple products, we tell Google “here’s the list of products on this page.” That can make the collection eligible for a swipeable product row in mobile Google results.

Step 1 · Fields

What we send to Google

Built from the products already on your collection page. 16 fields in total.

Product list markup

Field In plain words

Ordered list of products in the collection Taken from your Shopify product or store settings.

Position order of products in collection

Product URL full link for each item

Outputs on all collection pages Taken from your Shopify product or store settings.

Automatic output

Field In plain words

Activates when collection has 2 or more products Taken from your Shopify product or store settings.

Uses products in your collection display order Taken from your Shopify product or store settings.

No per-collection setup required Taken from your Shopify product or store settings.

Toggle on/off from Dashboard Taken from your Shopify product or store settings.

Mobile carousel

Field In plain words

Eligible for Google mobile product carousel rich result Taken from your Shopify product or store settings.

Swipeable product cards in search results Taken from your Shopify product or store settings.

Complements individual Product schema on product pages Taken from your Shopify product or store settings.

Ideal for category and collection landing pages Taken from your Shopify product or store settings.

Collection coverage

Field In plain words

All standard Shopify collection templates Taken from your Shopify product or store settings.

Smart collections and manual collections Taken from your Shopify product or store settings.

Updates when products added, removed, or reordered Taken from your Shopify product or store settings.

Works with large collections (all products listed) Taken from your Shopify product or store settings.

Step 2 · Hard settings explained

Offers & other choices, made simple

Some settings sound technical. Here’s what they mean for a normal Shopify store.

1 Collection product lists

What it means: Tells Google which products are on a collection page.

Turn it on when

Collection pages with several products you want featured in mobile search.

You can skip it when

Single product pages — use Product listings instead.

2 Mobile carousel eligibility

What it means: Helps collections qualify for Google’s swipeable product row on mobile.

Turn it on when

You care about collection SEO and mobile search visibility.

You can skip it when

Very small collections (1–2 products) gain little.

Step 3 · Connections

Please note

Google decides when to show a carousel — we make your collection eligible.

Requirements

When carousel markup is enabled

Collection page template 2 or more products Product Carousel enabled in Dashboard

Pairs with

Complements other collection SEO

Product schema on item pages Custom breadcrumbs Collection page content

Quick tips

How to use this in the app

Works on collection pages with 2+ products
Uses your existing collection products
Aimed at mobile Google carousels
Enable from the Dashboard

Product list markup

Automatic output

Mobile carousel

Collection coverage

Requirements

Pairs with

Ready to enable Collection product lists?